Digital Signage Best Practices
Overview
K4Community Digital Signage is an integrated, easy-to-use way to share messages amongst residents, increase communication in your community and more! The two-part solution provides you with both a media player and a content creator so that you have full control over the content that is shared on your digital signage display.
Digital signage is a great way to get residents involved in the community. Publishing a Community Bulletin in a high-trafficked area of the community, such as a lobby, provides residents and their families with important updates and what’s going on in the community.
Best Practices
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Create your "Set It and Forget It" slides first. By utilizing your community's auto-updating widgets, such as the Daily Events widget or Dining widget, staff have peace of mind knowing that content is timely and accurate. This method also reduces staff workload over time as staff will only need to add one-off slides, such as an event highlight or a new resident welcome.
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Install Signage display in a heavily-trafficked area of your community. This can be in the lobby, dining room or activities room.
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Update and audit content regularly. In order to encourage residents to view the display regularly, we recommend you post new content regularly and set end dates to applicable content. If residents notice that the same content has been published for multiple days or weeks, they may lose interest!
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Less is More. Whether it is the amount of slides published to a destination, or the text on a slide, less is more. Consider the amount of time your audience will spend at a given destination.
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Choose a Team Champion. Communities showing the most resident engagement with Digital Signage have a dedicated staff member to update content. This can be an activities director, executive director or administrative professional.
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Keep Content Localized. If you install your digital signage display near the dining room, prioritize information such as dining menus. Similarly, if you install your digital signage display near the activities room, prioritize event information and announcements.
Content examples for Digital Signage in your community
- Events
- Menus
- Resident Birthdays
- Community Announcements
- Weather
- Date/Time
- Joke of the Day
- New Resident/Prospect Welcome
- Sales and Marketing info
Using these quick tips and best practices will set you up for success with Digital Signage, but we recommend you explore the endless possibilities of how to utilize Digital Signage to create simpler, healthier and happier lives with K4Connect.